Pork and Bacon Promotion Council

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Pork and Bacon Promotion Council

Revised terms of reference and membership

Aera of responsibility

1. MLC work on the advertising and promotion to maximise the potential of pork and its offals, bacon and pig meat products derived from pigs slaughtered in Great Britain.

Terms of reference

2. The Pork and Bacon Promotion Council (PBPC) will:

(a) determine how the marketing strategy for pigs and pig meat products, first derived at BPEX, should be implemented and agree the targets for the plan;

(b) accepting that the interests of the producers must be protected, to inform BPEX and the Commission the amount of money required to deliver the plan and recommend the amount of pig promotion levy that it is reasonable to seek to support this;

(c) determine the timing of promotional programmes in the light of forecast supply levels and market situations;

(d) advise the Commission and the PSC on market research required to measure the overall effectiveness of the Council's promotion activities;

(e) review regularly the aims, progress and achievements of targets of promotional work in the defined area of responsibility (shown in para. 1);

(f) consider reports on the income and expenditure of the pig promotion fund (see para. 3 below);

(g) accepting that the interests of the producers must be protected, agree the allocation of funds to promotion programmes for pork, bacon and pig meat products (to be met from the pig promotion fund) as directed by the strategy;

Pig promotion fund

3. The pig promotion fund will consist of the proceeds of any additional levy (or part of a levy) specifically raised for the promotion of this species.

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